As a business owner, one of the biggest challenges I have struggled with is delegation. In the first few years, I juggled everything, from payroll and filling out paper cheques by hand and mailing them to suppliers and staff, to writing all the creative briefs, being in on all the client meetings, dealing with every…
Your online contact forms are the workhorse of your website. They need to do the tough job of enticing new clients to convert and contact your business. Check out these 5 mistakes we typically see companies making with their online forms design and web design – and what you can do to make sure your…
At napkin marketing, our goal is to help businesses we believe in get results. This is the first in a series featuring our clients, their mission and how they are transforming their websites and marketing strategy in the midst of the COVID pandemic. We’re proud to help Manifold and Polaris, a Canadian analytics and SaaS…
Ready or not, 2020 is almost here! Is your marketing plan on track for the new year? If you’re a B2B marketer, being prepared for 2020 means researching, understanding and putting in place the best strategies to target your potential customers next year. From harnessing digital, to leveraging inbound marketing, to making yourself visible at…
napkin marketing is proud to take home another Platinum award this year! Our website design for our Toronto-based architect, Craig Race Architecture, won us Platinum for the Professional Service category. The dotCOMM awards is an international competition honouring excellence in web creativity and digital communication. The competition recognizes creative talent from all industry professionals and uniquely reflects…
Unless youre Jewish or grew up around New York City, chances are you have no idea what a knish is. You might occasionally catch one on a deli menu alongside your pastrami on rye or bagel and lox. And they do have their international “cousins: Latin Americans call them empanadas. East Indians call them samosas,…
Has PLAN become a 4 letter word in your business? Up there with New Years resolutions? I know sometimes it is for me. Marketing planning is something many business owners continuously struggle with. And yet, in other parts of our lives, planning is second nature. We enter an address into our GPS when we’re about…
Before the gurus, before the bloggers, before marketing was Everybody’s job, there were marketing and advertising trade magazine “tomes” that every mad man and woman followed. And most of these are still largely relevant today. As a hard core marketing geek, I used to hoard (and file by issue date) every old-school print copy of…
